Chinese smartphone and consumer electronics company Xiaomi reported record sales of over 22.4 billion yuan ($3.11 billion) during the Singles Day shopping festival. The sales were made across platforms such as Alibaba’s Tmall and Taobao, JD.com, Pinduoduo, and Douyin. Xiaomi’s newly released Xiaomi 14 smartphone was the top-seller on Alibaba’s Tmall during the festival. JD.com reported transaction volumes for Apple products exceeding 10 billion yuan ($1.39 billion), while Lululemon saw a 260% increase in transaction volume on JD.com compared to last year. Livestreaming and short videos on platforms like Taobao and Douyin remained a growing sales channel.