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HomeBreaking NewsTwitter Blue for Business now allows companies to identify their employees

Twitter Blue for Business now allows companies to identify their employees

'Quick read' news summary

Twitter launched “Blue for Business” last week alongside relaunching Twitter Blue. At that time, the social network had assigned a gold checkmark to businesses. Now it’s offering some more details.

With Blue for Business, Twitter is also providing an additional badge — refer to our checkmark and badges guide — that helps organizations identify brands and people associated with it.

Twitter’s product manager Esther Crawford said the social media platform is launching a pilot program for Blue for Business with select businesses. The company plans to expand this to more organizations next year, Crawford said.

Those with Blue for Business will also get a small badge next to their profile display name, establishing to others that they work with the said organization. For instance, you can see a square Twitter badge next to Crawford’s display name.

We’re launching the pilot of Blue for Business so beginning today you’ll start seeing company badges on select profiles. We’ll soon be expanding the program and look forward to having more businesses added in the new year! https://t.co/ytnMRO5rcE

— Esther Crawford ✨ (@esthercrawford) December 19, 2022

Brands, media houses and others now have a square profile picture, instead of the round one, making another clearer distinction. But it’s not clear if the square profile picture is a part of the Blue for Business package.

Twitter has yet to share details about how much it will charge for Blue for Business and what other perks it may entail, but asserted that “a company can link any number of their affiliated individuals, businesses and brands to their account.”

The company said that organizations, media houses, and sports teams can use this feature to link the accounts of their employees, journalists, and players.

“By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter. Businesses can affiliate their leadership, brands, support

Twitter launched “Blue for Business” last week alongside relaunching Twitter Blue. Twitter’s product manager Esther Crawford said the social media platform is launching a pilot program for Blue for Business with select businesses. "We’re launching the pilot of Blue for Business so beginning today you’ll start seeing company badges on select profiles."

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