Balanced News: Singapore-based Supermom helps parenting brands navigate a post-cookie world

Supermom, a parenting platform with 20 million users in six Southeast Asian countries, offers parents price comparisons, communities and the chance to earn money by completing surveys. Over 200 consumer brands use Supermom for marketing research, including Kimberly Clark, Procter & Gamble and Philips. Supermom’s market research platform for businesses lets brands perform market testing with very targeted groups of people.