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Shein, the Chinese-founded online retail giant, has rejected claims that it is an Amazon “clone” as it prepares for a US public listing this year. The company, which is forecasted to surpass H&M and Zara in revenue, aims to expand its product categories and cater to Generation Z and Millennial shoppers. Despite facing competition in the US e-commerce market, Shein plans to focus on its customer-led “on-demand” model to drive growth. The company’s IPO is expected to value it at $90 billion, but current investors may sell shares at a lower valuation due to regulatory scrutiny and competition.

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