Automakers are focusing on technology to compete with Tesla in the electric car market and meet buyer expectations in China. Traditional automakers are seeking help from tech firms to boost the technology in their vehicles, while also developing their own operating systems to create a more user-friendly experience. Mercedes-Benz unveiled its self-developed operating system called MB.OS, while Polestar plans to launch its own smartphone and operating system in collaboration with Chinese auto giant Geely. Automakers are also incorporating features like heads-up displays and seat massages, as well as ramping up driverless features and capabilities. Foreign companies are investing heavily in tech development to boost electric vehicle sales in China.