Balanced News: Salesforce turns to ‘boomerangs,’ luring back former execs to help reignite growth

Salesforce is bringing back former executives, known as “boomerangs,” to help drive the company’s growth. CEO Marc Benioff personally reached out to former marketing executive Ariel Kelman and former sales leader Miguel Milano, who both rejoined the company in June. They are among at least eight ex-Salesforce execs who have returned this year as the company looks to navigate a challenging economy and slow growth. Salesforce is refining its sales approach and becoming more reliant on its own products after making large acquisitions between 2018 and 2021. The company is also looking for ways to improve efficiency and boost marketing performance.