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Australian cinema operator Majestic Cinemas has entered voluntary administration in an effort to survive the post-pandemic environment. The chain, which has nine locations across New South Wales and Queensland, appointed administrators on Wednesday. CEO Kieren Dell remains optimistic about the company’s future, stating that the administration process is aimed at restructuring the business to ensure its sustainability. The cinema industry has suffered due to the COVID-19 pandemic and the rise of streaming platforms. However, Dell believes the industry is still strong and hopes to overcome recent challenges.

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