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Trinny Woodall, a business woman who founded her skincare and makeup company Trinny London in 2017, saw a sales boom during the coronavirus pandemic. Trinny London products include makeup in a wide range of shades, colors and coverage intensity, as well as skincare tailored to specific skin types and issues. Trinny London’s success has been helped by its online presence, which allows for transparency and honesty in marketing, as well as its ability to reach a predominantly male audience with its female-focused message. Woodall advises female business owners to stay focused on their idea and goals, and to not be distracted by other businesses or trends.

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