Meta, the parent company of Instagram and Facebook, is considering charging European users about $13 a month for ad-free versions of the apps to comply with EU regulations. The move comes as a result of restrictions on targeted personalized ads based on browsing activity. Users would have the option to continue using the free versions with personalized ads or pay for ad-free subscriptions. The proposal is not yet finalized, and Meta is exploring various options to adhere to evolving regulatory requirements. The changes would only apply to European users and not affect users in other countries.