Balanced News: Etaily is a “one stop solution” for consumer brands that want to enter Southeast Asia

Etaily, an e-commerce enablement platform based in the Philippines, has raised $17.8 million in Series A funding. The round was led by SKS Capital and Pavilion Capital, with participation from SBI ICCP, Kaya Founders, and others. Etaily helps global brands enter Southeast Asia by providing end-to-end solutions for e-commerce operations, including managing selling on platforms like Lazada and Shopee, fulfilling orders, and developing lifestyle products. The startup currently has 50 global clients and expects to reach gross sales of $40 million this year, with a target of $100 million by 2025. They plan to use the funding to expand in Southeast Asia and invest in their proprietary technology.