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HomeBreaking NewsEdmonton shoppers overwhelmingly visited malls, box stores over local at Christmas: Study

Edmonton shoppers overwhelmingly visited malls, box stores over local at Christmas: Study

'Quick read' news summary

Despite extreme cold, many more Edmontonians left their homes to shop ahead of Christmas in 2022 compared to the year prior, and overwhelmingly chose to visit shopping malls and big box stores compared to shoppers in other Canadian cities.

According to new data from Avison Young, for a two-day period preceding Christmas (Dec 22-23), retail foot traffic increased 161 per cent compared to the same two-day period in 2021.

That was the greatest increase among Canadian markets.

For the first full week before Christmas (Dec 19-23), Edmonton saw a 12 per cent increase in visitor traffic volume at retail stores — also the highest increase in Canada, according to Avison Young.

But it’s where Edmonton shoppers frequented during the last-minute Christmas period that may be most telling.

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For the two shopping days before Christmas, Edmonton malls saw a 184 per cent increase in visitor foot traffic versus 2021, and foot traffic volume at big box stores increased 148 per cent.

Both increases were the largest among all markets in North America, said Avison Young’s Andrea Zviedris.

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Local stores saw more foot traffic volume than 2021 but the increase was just 22 per cent, the smallest increase for the ‘local’ category among Canadian markets.

As Marcella Nathan organized the stock in her boutique baby store in Edmonton’s High Street area the first Monday after the holiday season, she lamented a slower-than-expected shopping season.

In talking to fellow store owners in the area, she said the sentiment was the same.

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“I think overall

Despite extreme cold, many more Edmontonians left their homes to shop ahead of Christmas in 2022 compared to the year prior, and overwhelmingly chose to visit shopping malls and big box stores compared to shoppers in other Canadian cities. According to new data from Avison Young, for a two-day period preceding Christmas (Dec 22-23), retail foot traffic increased 161 per cent compared to the same two-day period in 2021. For the two shopping days before Christmas, Edmonton malls saw a 184 per cent increase in visitor foot traffic versus 2021, and foot traffic volume at big box stores increased 148 per cent.

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