Balanced News: Design and implement a content governance system to increase ROI

Content is the core of customer experience. A company’s product or service can be phenomenal, but if the enterprise content — marketing, messaging, customer service communications, product documentation or even brand voice and style — is poorly written or unfocused, you’ll have a difficult time attracting and retaining customers. Content governance systems take the key elements of a style guide and content strategy and turn them into even more thorough, usable and holistic frameworks for your entire company.