Selection and choices made
Choosing photogenic photos of politicians and individuals who support the publisher’s view whilst using less appealing photos for politicians and individuals who are against their view. It also includes using video footage to only show one view.
Choosing stories that align with the agenda of either left or right whilst not choosing stories that align with the opposing agenda.
Choosing sources that support the publisher’s view whilst ignoring sources that go against it.
Where in the paper or on the website the article is found. Biased outlets may make it easier to find stories that promote their views and harder to find stories that don’t support their views.
Story placement (within an article)
How far into the article both viewpoints are discussed. Fair analysis offers both views at the same point in the story.
Tone and language in articles
Using unfair labels about someone to damage their reputation. Most commonly seen in headlines.
Objective facts are reported subjectively so that the reader interprets the article in a certain way. It can include misleading headlines.
Only discussing facts that show one viewpoint, ignoring counter facts or arguments.
Using facts to reach a conclusion that doesn’t actually show what happened.
Misstating opinions as facts
Incorrectly making a subjective comment as if it were objectively measurable.
Overuse of emotional language to get an emotional response from readers or to misrepresent facts.