In the news article, U.S. toy maker Basic Fun says that it expects U.S. consumer demand to pick up later this year, and China’s exports to the U.S. in the toys, games and sports category account for about 6% of all exports to the country. This category of toy exports to the U.S. saw a slight drop in 2022, the data showed. Pressure on China’s factories grows as U.S. demand falls. In order to survive in the “shrinking” market, Zhao has to sell more items than before – and he plans in the next few months to hire 10 more workers locally for his factory of 30 people in China.
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