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Apple announced new M3 chips and a price cut for the entry-level MacBook Pro at a night-time launch event. The new chips will refresh Apple’s Mac lineup ahead of the holiday shopping season. Sales of Macs fell 7% in the June quarter due to a global PC sales slowdown. The new computers, including MacBook Pro and iMac models, will be available for sale next week with the same designs as last year’s models but with new chips. The new chips offer faster speeds, longer battery life, and the power needed for artificial intelligence applications.

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