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Apple’s sales in China fell by nearly 13% to $20.8 billion in the December quarter, signaling renewed challenges in one of its critical markets. The decline is attributed to cautious consumer sentiment, intense competition from Huawei, and the absence of 5G connectivity in Apple’s devices. Huawei’s recent release of the Mate 60, which features 5G connectivity, has attracted back customers who switched to Apple during Huawei’s sanctions. Additionally, other domestic brands like Xiaomi and Oppo are entering the high-end market with cheaper prices, posing further competition for Apple. The Chinese economy’s challenges and consumers’ preference for cheaper alternatives may continue to affect Apple’s sales.

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