Balanced News: Alcohol consumption on the decline for Gen Z, studies suggest

It’s a social habit people have taken part in for generations, but according to new studies, people are leaving alcohol behind. Recent studies show alcohol consumption among Generation Z (those born in the late 1990s to early 2010s) is on the decline. A report from Berenberg Research shows Gen Z drinks 20 per cent less per capita than Millennials when it comes to alcohol consumption.