Advertising policy – how we remain unbiased

Balanced News Summary is dedicated to providing unbiased and reliable news through a great user experience. Since we are an educational website, we offer our news and information free to all users. However given this is a self-funded website, we must include advertisements to cover some of the annual fees. We hope to offer the least intrusive advertisements so that users can enjoy all the benefits of our service interruption-free.

We have chosen to source all of our advertisements through a third party — the well-known Google Ads — as opposed to actively seeking out advertisements from businesses and organisations. This is because we are eliminating all decision-making in relation to our advertising, so we want to make sure that no bias is introduced. The Google advertisement API automatically selects every ad that is displayed.

Every effort has been made to block any organisations with political affiliations. Since Google offers the option to block specific ad categories, we have done so. These include categories like "Sensationalism" and "Politics,". In an effort to only display advertisements from reputable companies and organisations, we have also blocked ads from more sensitive categories like "Alcohol" and "Gambling."

Please contact us if you believe you have seen an advertisement that needs to be reviewed.