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The French food company Danone plans to slash absolute methane emissions from its milk supply chains by 30 percent by 2030. However, there are some concerns that Danone’s strategies could encourage dairy farmers in its supply chain to rely on “unproven techno-fixes” rather than systemic solutions, like phasing down large-scale animal agriculture. The company is investing in a UK startup, ZELP, that produces a sort of muzzle for cows that can theoretically trap burps and convert their methane into water and carbon dioxide. Methane is a greenhouse gas that is 80 times more potent than carbon dioxide over its first 20 years in the atmosphere, and food companies rarely report it separately from their CO2 emissions. Dairy production is responsible for about 1.4 billion metric tons of CO2-equivalent greenhouse gas emissions every year, about 3 percent of all human-induced climate pollution. Most of these emissions are methane, and half of them come from cow burps – cattle belch methane as

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